The Magasin Vert in Pont L’Abbé expands and gets a makeover
Published on 06 March 2025
Home > News > The Magasin Vert in Pont L’Abbé expands and gets a makeover
After several months of expansion and refurbishment work, the Magasin Vert in Pont-L'Abbé will open its doors in its new configuration on 5 March 2025. To coincide with the Jardifolizz Unbeatable Days operation, customers will be able to (re)discover their completely refurbished shop. The aim is to improve the customer experience, while setting an example and innovating in environmental terms.
Located in the commune of Plonéour-Lanvern, in the dynamic Kerganet area, the Magasin Vert de Pont L’Abbé was built in 2008. After 17 years of loyal service, it became clear that the shop needed to be enlarged and modernised to improve shopping comfort and the customer experience.
As a result, the sales area has been increased by 2,000m², making it easier to move around and find inspiration, and expanding the range of products on offer: plants, interior and exterior decoration, garden products, garden fittings, motorbikes, pets, leisure clothing, local produce….
An inspiring customer journey
Following on from the Magasin Vert stores in Brest (29) and Betton (35), the Magasin Vert in Pont-L’Abbé is the third Magasin Vert in the network to roll out a new layout concept.
The path through the shop is punctuated by interludes organised into different areas: the garden, pets, the home and the balcony/terrace. With friendly, well-informed advice, everyone can find inspiration and design their own project with ease.
What’s more, from the end of March 2025, a selection of products will also be available in click-and-collect mode from the monmagasinvert.fr website.
CSR at the heart of the expansion project
Environmental and social aspects, in line with the Eureden Group’s commitment to CSR (Corporate Social Responsibility), were integrated throughout the project.
In the car park, permeable spaces and shaded areas for bicycles have been installed. Electric charging points and shaded areas equipped with photovoltaic panels will be installed in the coming months.
A biotope area, consisting of a wetland, has been planted around the shop to encourage biodiversity (insects, local fauna….). It houses an insect hotel and nesting boxes for robins and bats.
In addition, all rainwater and watering water in the shop is now recovered and reused to water the plants.
Employees’ working conditions have not been forgotten, with a 150 m² extension to the storeroom, a test on new, more ergonomic checkouts and the redevelopment of new, more comfortable and practical social premises (changing rooms, kitchen, offices, meeting room, etc.) from September 2025.
Most of the work was carried out by local companies.
This extension to the Magasin Vert in Pont L’Abbé comes at the start of spring, when Point Vert and Magasin Vert are launching their new advertising campaign with a unifying slogan: ‘Between us, we’re very natural’. This is a strong message that the Magasin Vert team, with 27 employees at the height of the season, intends to embody on a daily basis, through its commitment to nature and its proximity to customers.
