Eureden’s producers of fresh vegetables, who supply produce for the Prince de Bretagne brand, are always mindful of improving quality and traceability.
Every day, Keltivia ships fresh vegetables grown in Brittany throughout France and to the four corners of Europe. About half of those fresh vegetables are exported to different European countries (Eastern Europe, Germany, Italy, Netherlands and UK).
With more than 25,000 tonnes sold annually, Keltivia offers a wide range of vegetables – cauliflower, artichokes, tomatoes, shallots, Coco de Paimpol AOC beans and others – under its own Keltivia brand name, the Prince de Bretagne brand or its clients’ private labels.
The expertise and dynamics of Keltivia’s teams and partner farmers make the company a major player on the fresh organic vegetables market. This is a strategic area for the company and now a strong lever for its growth.
In 2019, when Eureden acquired La Fraîcherie’s business, specializing in fresh fruit and vegetables prepared and packaged on site in supermarkets, we gained a position in the booming “fresh cut” sector. La Fraîcherie is a truly innovative concept in which “corners” are set up in hypermarket produce sections, that prepare ultra-fresh ready-to-eat, preservative-free raw fruit and vegetables for customers.
La Fraîcherie’s business extends throughout France in the form of corners in Auchan and Casino hypermarkets. With its kiosk model, La Fraîcherie boasts a number of strengths which set it apart:
– Ultra-freshness with products chopped and sliced on site
– A vegetarian deli to satisfy consumers looking for healthy snacks and wanting to save time preparing meals at home
– An innovative shop-in-shop concept, a crossover between pure retail and the food industry.
This new and fast-growing business line currently employs a staff of 136 and generates €8.2 million in annual turnover.